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About

I'm Elham, a product designer who leads with research and finishes with buildable, tested design.

Elham Baharlouei

๐Ÿ‘‹I'm a Product Designer with 5+ years of experience designing SaaS, B2C, and consumer products. I specialize in turning complex problems into intuitive, accessible experiences through user research, behavioral psychology, and systems thinking. My work is grounded in empathy, data, and close collaboration with cross-functional teams.

๐Ÿš€I'm particularly passionate about taking products from ambiguous ideas to validated solutions. Whether designing an AI-powered accessibility tool from 0โ†’1 or simplifying legal information for millions of California residents, I enjoy uncovering user needs, defining product direction, and translating insights into experiences that create measurable impact.

๐Ÿง My background in Psychology and Graphic Design shapes how I approach design. It helps me look beyond what users say, understand why they behave the way they do, and communicate solutions with clarity. I value iterative research, rapid prototyping, and building scalable design systems that balance user needs with business goals.

๐ŸคI work closely with product managers, engineers, researchers, and stakeholders throughout the product lifecycle. I believe the best products are created through continuous collaboration, thoughtful experimentation, and a willingness to challenge assumptions with evidence rather than opinions.

๐ŸŒฑI'm looking to join a collaborative product team where I can contribute to product strategy, shape end-to-end user experiences, and build meaningful products that improve people's lives while driving measurable business impact.

How I Work

01

Start with research, not assumptions

Surveys, interviews, competitive analysis, and usability testing come before design decisions, not after. On AI Advocate, research reshaped who the entire product was for. On Splitwise, it identified exactly which two flows were driving user drop-off.

02

Design and validate in the same breath

Wireframes move to hi-fi through rounds of moderated and unmoderated testing. I treat a prototype as a question, not an answer, and I'd rather find the gap in usability testing than after launch.

03

Own the outcome, not just the screens

I've led as both product manager and designer, writing the PRD, validating technical constraints, and handing off complete, developer-ready documentation. Design that can't be built isn't finished.

Skills & Methods

User Research Usability Testing Competitive Analysis Information Architecture Wireframing & Prototyping Design Systems Product Management Cross-functional Leadership Figma Stakeholder Communication

A Few Highlights

AI Advocate ยท Develop for Good

Led PM & design for a 16-week nonprofit app build, expanding scope after research revealed a 26M-person audience, not the original assumption.

Splitwise ยท UX Research Redesign

Ran surveys and interviews across 26+ users to pinpoint exactly why "Add Expense" and "Settle Up" were driving people to alternatives, then redesigned both flows.

Get in touch

Let's build something worth using.

Open to product design roles and collaborations.