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Hi! I'm Elham

A product designer who translates what
people need into what products do.

With a background in psychology and graphic design, I turn user insights into meaningful impact. I combine research with creativity to design interfaces that are as functional as they are delightful.

Previously At

Tyche
City of San Jose
San Jose Clean Energy
Develop for Good
BRIDGEGOOD
Super Purposes
San Jose State University
Nomad Kitchen Co.

Selected Work

01 Client Work

AI Advocate

Using AI to make California legislation readable, understandable, and actionable for everyday people.

Audience Expanded

1 nonprofit → 26M Californians

AI Legal Tech Mobile Research
View case study →
AI Advocate mobile app screens showing California legislation summaries
02 Client Work

LexAid: AI Legal Chatbot

An AI chatbot that turns confusing legal notices into plain language guidance, and walks people through what to do next.

Barrier Removed

Legal jargon → plain English

AI Legal Tech Mobile
View case study →
LexAid AI legal chatbot screens
03 Client Work

BRIDGEGOOD

Redesigning the Project Feed to boost engagement for a nonprofit design studio serving underrepresented creatives.

Increased Engagement

+23%

UX Design Nonprofit Design Sprint
View case study →
04 Client Work

Nomad Kitchen Co: Vehicle Fit Guide

Redesigning the fit and purchase experience for a slide-out kitchen brand, so shoppers can confirm what fits their vehicle and buy without calling support.

Reduced Customer Service Calls

40%

E-commerce Information Architecture Usability Testing
View case study →
05 Concept

Slack: AI Summarization

AI-driven channel summarization and smarter notification controls to reduce information overload without hurting productivity.

Slack Arrived at the Same Solution

AI summaries + notification management

AI Productivity Enterprise SaaS
View case study →
Slack interface with AI channel summary and notification controls
06 Concept

Etsy: Cart Abandonment & Trust

Reducing cart abandonment through price transparency and trust-building features across the shopping experience.

Found the Real Cause

Hidden fees, not high prices

E-commerce Trust & Safety Web
View case study →
Etsy product page redesign showing transparent pricing and trust features
07 Concept

Splitwise Redesign

Simplifying "Add Expense" and "Settle Up" to remove the confusion driving users to alternatives.

Fixed the Top Pain Point

57% struggled to add an expense

UX Research Fintech Redesign
View case study →
Splitwise redesigned Add Expense and Settle Up screens

About

I care about the research behind the pixels. Every project I take on starts with understanding people (their pain points, their context, what they actually need) before a single screen gets designed.

From leading a 16-week product team through a full mobile app build to running quantitative research on an established product, I bring the same process everywhere: research, ideate, test, and design for what's real, not what's assumed.

Kind words

What's it like to work with me?

“
BRIDGEGOOD, a 501(c)(3) community design studio and tech-for-good platform, is happy to have had Elham as a UX Design Apprentice in summer 2020 and active BRIDGEGOOD Creative. Elham first learned about BRIDGEGOOD through San Jose City College and the Bay Area design ecosystem. She was eager to learn more about our organization and product and applied for our Apprenticeship. Team BRIDGEGOOD was impressed with her eagerness to learn User Experience and the Bay Area Tech Sector.
Shaun Tai — Executive Director, BRIDGEGOOD
“
Elham is a natural born designer. I've had the pleasure of knowing Elham for several months, during which I experienced her stellar critical thinking skills. Above all, I was impressed with Elham's ability to give thoughtful and constructive feedback, and, of course, her curiosity. Elham would be a true asset for any innovative design team.
Afua S. — Product | Research
“
Elham redesigned our new website in a beautiful manner. She has a great eye for design, and produced a professional website that conveyed the quality of our brand. Her hands on predesign process allowed us to convey our wishes and work together to create a template for a final product that shows a clear and easy presentation of our complex products. Elham's flexibility allowed for a collaborative experience which provided us with so much confidence as we moved through the process. We are very happy with the design she created and believe it will withstand time as we continue to grow.
Sam Gross — Owner, Founder & CEO, Nomad Kitchen Co
“
Elham is such a great teammate. As a UX Design Apprentice with BRIDGEGOOD, we collaborated on multiple projects. Her strong work ethic, passion for design, and enthusiasm to learn had motivated me to engage and expand my knowledge. Elham always had brilliant ideas up her sleeve and would ask all the critical questions. I appreciate how she wasn't ever afraid to speak up and share her ideas and opinions. I would be happy to work with her again in the future and would recommend her to anyone looking for a designer that isn't afraid of hard work.
Kaitlyn Pang — IT Consultant II | UX Designer
“
We thoroughly enjoyed working with Elham. She was an asset to the Web Development team, as she was accountable, reliable, organized, responsible, motivated, and a team player. Elham also displayed a superior work ethic and a high degree of integrity during her time with the Company. She tackled every project assigned to her with enthusiasm and competence. Elham consistently produced superior quality work in a timely fashion.
While working with the Company, Elham updated and maintained our website presence and increased national awareness of our brand through quality analysis and usability testing. Elham knows how to work in a cross-functional environment. Elham is a people person, which is one reason she works well with others. She provided constructive feedback to Teammates and welcomed input from others.
We strongly recommend Elham and give her our highest Super Purposes™ recommendation. As a dedicated and knowledgeable teammate and an all-around great person, we know she will be a beneficial addition to your organization.
Super Julie Braun — Founder, Super Purposes™
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Get in touch

Let's build something worth using.

Open to product design roles and collaborations.